SEARCH ENGINE OPTIMIZATION

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SEARCH ENGINE OPTIMIZATION

 

 

Search engine optimization(SEO) is very diversed field and highly used in order to rank websites at the top in search engine searches. Optimizing website for top rank in search of search engine is crucial phase after developing an application or website. Today, developing an website or webapplication is not enough until no one will be able to access it.

Our Search engine optimization course will help you to undestand the concept behind search engine query processing and how search engine works in order to process the searches and various techniques used by various search engines for searching a webpage.

Media3 will teach you both the ways of SEO.

  • On-page SEO
  • Off-page SEO

On page Optimization

  • Advance techniques to judge how Search Engine Works
  • Google Ad word & Keywords searching Tool & finding best keywords
  • Keyword Research and Competitor Analysis
  • Keyword Density checking Analysis and where to place it
  • Title & Meta Tags (keywords) writing methods
  • Meta Tags definition and types
  • Description
  • Keywords
  • Author
  • Country
  • Copy write
  • What is Alexa verification & method of verification ?
  • URL renaming/re-writing
  • Duplicate content checking
  • Heading tags & their benefits(H1, H2, H3 Tags)
  • Anchor Text
  • Favicon & Creating of Favicons
  • Image Optimization
  • HTML Validation using W3C & its rule
  • URL Rewriting Techniques (301, 302) & Canonical / 404 Implementation
  • SEO Content Writing & keywords placement
  • Internal/External Links & Outbound/Inbound Links
  • SEO Tools and Mozilla Add ones and Google Add ones
  • Feed burner &RSS
  • No follow and do Follow Links
  • Google Sandbox
  • Google updates
  • Google Page Rank
  • Google SEO Guidelines
  • Google webmaster tools
  • Black Hat SEO & disadvantages
  • Robot.txt file
  • Creation of XML / HTML / Text Sitemaps

Off page Optimization SEO

  • URL Submission to search engines
  • Social Bookmarking sites
  • Blog Commenting sites
  • Forum Posting sites
  • Free Classified Submission
  • Answers Community(Question and Answers)
  • RSS Submission
  • Alexa site submission
  • Article Submission
  • Yellow Pages directory submission
  • Other Directory Submission
  • Google Analytics advance Training
  • Google Business Place for map creation
  • Photo sharing sites
  • Tracking the Links and Page Rank
  • URL Shortening Tools
  • Social Media introduction
  • Face book, LinkedIn,Twitter, YouTube
  • Pay per Click
  • Difference between SEO vs. PPC
  • Email Marketing
  • Google Analytics

SEO: 6weeks +project

Title: SEO developer, SEO development

  • 1. The Results are Low Cost
  • 2. Definite Increase in Traffic
  • 3. Higher Brand Credibility, People Trust Google
  • 4. Better ROI (Return on Investment) Than Normal Ads
  • 5. Your Competitors Are Doing It
  • 6. Take Your Business to the Next Level
  • 7. SEO Makes You Stand proud
  • 8. 60% Of Clicks Go to the First Result
  • 9. You’ll Have Access to Data
  • 10. The Results are Permanent